About BTR

BTR was an unplanned response to a bad situation.   Our founder, after 23+ years at his job with the same station, was let go due to a corporate decision to change formats.

Instead of waiting for something to find him, he saw an opportunity to find YOU.   Through streaming.   And, within a few short days BTR was born.   It was an opportunity to create programming that was creative, edgy, unconventional, and not from a business plan.

Also quite by accident, the station's logo (or mascot if you will) "Brattie" was created.

It happened live on-air the one afternoon when everything stopped feeling conventional.

She emerged from a moment that didn’t look like branding or planning—it looked like instinct. A live broadcast from a space most stations wouldn’t touch, and an audience that proved there was appetite for radio that didn’t behave.

That’s the spirit behind BTR.

BTR isn’t a format. It isn’t permission-based. It’s a reaction to being told what radio is supposed to be—and choosing something louder, looser, and more honest instead.

Built after a 23+ year run in traditional broadcasting came to an abrupt end, this station didn’t launch from a business plan. It launched from refusal.

Refusal to go quiet.
Refusal to wait.
Refusal to ask for approval.

Brattie is the symbol of that mindset: playful, provocative, unpredictable, and fully independent. She represents a station that goes where others won’t, sounds like whatever it wants, and trusts personality over programming rules.