Following Rhode’s blockbuster $1 billion sale to e.l.f. Beauty, beauty industry insiders claim Hailey has become the more sought-after Bieber. The Hailey Bieber’s $1 Billion Rise Reportedly Flips Her Dynamic With Justin first appeared on The Blast

Hailey Bieber is no longer simply viewed as the woman married to one of the world’s biggest models. Following Rhode’s blockbuster $1 billion sale to e.l.f. Beauty industry insiders claim that, for beauty, Hailey has become the more sought-after Bieber in certain Hollywood and corporate circles. The dramatic shift does not mean there is trouble in Hailey and Justin Bieber’s marriage. However, industry observers believe her rapidly expanding influence has fundamentally changed how Hollywood views the famous couple.

Hailey Bieber’s Rhode Success Is Paying Off For E.l.f. Beauty

Hailey’s growing business power came into sharper focus after e.l.f. Beauty reported a 36% increase in quarterly sales, reaching $479.4 million. Executives credited much of that growth to Rhode, the skincare company Hailey founded before selling it to the cosmetics giant in a deal valued at $1 billion last year. The transaction did not mark the end of Hailey’s involvement with the brand. She remained with e.l.f. as Rhode’s chief creative officer and head of innovation, allowing her to continue shaping its products and overall direction.

According to a beauty industry executive who spoke to the Daily Mail, the acquisition changed how corporate decision-makers perceive the model and entrepreneur. “The Rhode acquisition wasn’t the finish line,” the executive said. “It was her introduction. She became someone executives wanted in the room when real business decisions were being made.”

Her visibility has also continued outside the boardroom. Hailey frequently attracts attention through her fashion, beauty campaigns, and social media presence, including recent photographs taken aboard a luxury yacht in Europe.

Hollywood Insider Claims There Has Been A ‘Complete Reversal’

For much of their relationship, Justin was unquestionably the more famous half of the couple. His career brought global hits, arena and stadium tours, and an enormous international fan base.

Hailey, meanwhile, was frequently identified through her connection to the singer despite already having a successful modeling career of her own. Industry sources now believe the dynamic has shifted. “There has been a complete reversal,” a veteran studio executive told the Daily Mail. “Five years ago every conversation started with Justin. Today the first question is, ‘Can we get Hailey?’”

An A-list publicist offered a similarly direct assessment of Hailey’s evolution. “Brands aren’t calling because she’s married to Justin anymore,” the publicist said. “They’re calling because she built something investors wish they’d backed sooner. That’s a completely different level of celebrity.”

The comments do not diminish Justin’s musical accomplishments. Instead, they reflect how Hailey has established an independent commercial identity capable of generating major corporate interest.

Justin Bieber’s Return To Performing Has Faced Scrutiny

Hailey’s business momentum arrives as Justin works to rebuild his presence as a live performer. The singer previously stepped away from touring after being diagnosed with Ramsay Hunt syndrome, which temporarily paralyzed part of his face in 2022.

Although his return to the stage has attracted enormous attention, it has also produced divided reactions. His halftime performance during the World Cup Final received mixed responses from viewers, while some of his public appearances have prompted speculation about his well-being.

Neither those reactions nor Hailey’s business success establishes that the couple is experiencing marital problems.

The Daily Mail reporter who conducted the analysis explicitly stated that sources continued to describe Justin and Hailey as devoted parents who remain committed to one another and to their marriage. However, the reporter argued that Hollywood couples can face additional pressure when the balance of fame, opportunity and influence changes significantly between them.

Jessica Simpson And Nick Lachey Faced A Similar Celebrity Shift

To explain the potential challenges created by changing levels of fame, the Daily Mail reporter pointed to Jessica Simpson and Nick Lachey. The journalist previously worked as Simpson’s publicist and was present during the defining period of her early career and the end of her marriage. The reporter also wrote the statement announcing the couple’s separation.

When “Newlyweds: Nick and Jessica” premiered on MTV in 2003, Lachey was the more established celebrity due to his success with 98 Degrees. That changed as Simpson became the show’s breakout star.

Her endorsements increased, her entertainment career expanded, and her fashion business eventually grew into a billion-dollar brand. “You could actually feel the oxygen leave the room,” the studio executive recalled of being around Simpson and Lachey during that period. “Nick walked into meetings where people were really waiting for her.”

The shift did not prove why their marriage ended. However, the reporter described it as an example of how the professional balance inside a celebrity relationship can change as one partner’s career accelerates. “Everyone around the couple notices it months before they do,” a veteran Hollywood manager told the Daily Mail. “All of a sudden, one calendar matters more. One career starts dictating the other.”

Hailey Bieber Is Now An Entertainment Power Player In Her Own Right

Hailey’s continued leadership role at Rhode suggests she intends to remain actively involved in the company rather than treating its sale as an exit. Her position also distinguishes Rhode’s success from a traditional celebrity endorsement. Hailey founded the company, developed its public identity, and retained a role in its future after negotiating a billion-dollar acquisition.

Justin, meanwhile, remains one of the defining pop stars of his generation.

The Hailey Bieber’s $1 Billion Rise Reportedly Flips Her Dynamic With Justin first appeared on The Blast