Cinnabon Exits Collab With ‘The Bachelorette,’ ‘Mormon Wives’ Amid Taylor Frankie Paul Domestic Violence Allegations

Tuesday, March 17, 2026 at 11:30 PM

Taylor Frankie Paul’s domestic violence allegations are impacting other aspects of her life, which now includes brand collaborations. The Cinnabon Exits Collab With ‘The Bachelorette,’ ‘Mormon Wives’ Amid Taylor Frankie Paul Domestic Violence Allegations first appeared on The Blast

Taylor Frankie Paul’s recent domestic violence allegations continue to trickle down to other aspects of her life, which now includes brand collaborations.

Per recent reports, Cinnabon has announced that it is cutting ties with a joint collab with the upcoming season of “The Bachelorette” and the currently streaming “The Secret Lives of Mormon Wives” following the allegations against Paul.

Cinnabon Axes Joint Collab With ‘The Bachelorette,’ ‘Mormon Wives’ Due To Taylor Frankie Paul Allegations

According to Entertainment Weekly, popular baked goods company Cinnabon has officially ended its collaboration with both “The Bachelorette” and “The Secret Lives of Mormon Wives” following the domestic violence allegations against the star of both shows, Taylor Frankie Paul.

“Cinnabon has made the decision to terminate its collaboration with ‘The Bachelorette’ and ‘The Secret Lives of Mormon Wives,’” a spokesperson told the outlet on Tuesday, March 17. “Recent developments and allegations surrounding the lead cast member led us to reassess this collaboration as it no longer aligns with our brand values.”

The company initially announced the collaboration with both shows on March 9, ahead of the March 22 premiere of “The Bachelorette” and March 12 release of “Mormon Wives” season four.

The products tied to both shows included a Swirled Soda, which was “inspired by the viral beverage trend popularized” on ‘Mormon Wives,’ and a “limited-time ‘Bachelorette’-themed packaging for CinnaPacks and ‘The Secret Lives of Mormon Wives’ –themed cup sleeve for the Swirled Sodas.”

A joint Instagram post from “The Bachelorette” and “Mormon Wives” accounts sharing a look at the products has now been deleted.

‘Bachelorette’ Still On Track To Air New Season Despite Fallout From Allegations Against Paul

According to TMZ, as of now, ABC has decided that the premiere of “The Bachelorette,” starring Paul will still air as planned, despite recent allegations of domestic violence against her.

Per the outlet, Paul is currently in New York City on a press run to promote the show, which is still slated to air the full season in its entirety. She is also still set to appear at the Los Angeles premiere for the show.

Additionally, TMZ also shared details about “The Bachelorette” team being laser-focused on casting Paul for the show despite her drama-filled past and prior domestic violence arrest.

An inside source close to the show, told the outlet that “Bachelorette” producers wanted Paul badly for the show because they felt that due to the massive success of “Mormon Wives” and her immense social media following she could increase the show’s lagging ratings.

However, since they wanted her at all cost, the source said they admittedly “cut corners” during the vetting process. 

ABC has since hired a public relations crisis manager amid the news of Paul’s alleged domestic violence incident involving ex-boyfriend Dakota Mortensen.

‘Bachelorette’ Cast Members Describe Taylor Frankie Paul As ‘Softer’ And ‘Pleasant To Be Around’ During Filming

Taylor Frankie Paul
LISA OConnor/AFF-USA.com / MEGA

Several members of the season 22 cast of “The Bachelorette” recently spoke with TMZ and sang Paul’s praises, notably pointing out how different she was on the show in stark contrast to what “Mormon Wives” fans see and the current domestic violence allegations against her.

The contestants told the outlet that while filming Paul was “kind, genuine, and well-intentioned,” and displayed “a softer, more authentic side.” They also added that overall she was “consistently pleasant to be around.”

Regarding the recent domestic violence allegations, they said that while the claims are “troubling,” they believe there are many misconceptions about Paul and want the public to refrain from rushing to judge, and that the full truth of what happened during the incident will be revealed in time. 

Domestic Violence Discovered To Be Root Of Production Shutdown Of ‘Mormon Wives’

Shortly after reports surfaced that “Mormon Wives” season 5 had shut down production, new details emerged revealing it was due to a domestic violence incident between Paul and ex-boyfriend Dakota Mortensen, who is also the father of her son, Ever.

According to PEOPLE, the Draper City Police Department confirmed to the outlet that an open “domestic assault investigation” exists between Paul and Mortensen. Per the police department’s spokesperson, “allegations have been made in both directions” and “contact was made with involved parties on [Feb] 24th and 25th.” 

An inside source connected to “Mormon Wives” confirmed the production pause. “They are not filming,” the source said. “Taylor [Frankie Paul] has some pretty serious stuff happening regarding her past, and they will see what happens. Until that resolves, they are off.”

Things are reportedly so serious that Paul’s fellow #MomTok members have all distanced themselves from her. “None of the women want to be associated with her,” the source told the outlet.

The Allegations Have Resulted In Paul And Mortensen Being Ordered For Psych Evaluations

Per TMZ, Mortensen has made calls to the Utah Division of Child and Family Services multiple times alleging Paul has been physically abusive to their son, which Paul firmly denies. 

According to the outlet, in late February, the former couple got into a verbal altercation while inside Mortensen’s car after Paul reportedly spilled a drink. Inside sources shared that Mortensen became “enraged” and “got physical” with Paul, however, he called the police and told them that she was the one who assaulted him. 

Following the incident, a source close to Paul told TMZ that Mortensen disappeared for weeks and ditched filming, which led to production being put on pause. However, sources with “Mormon Wives” said that filming stopped because cast members refused to film amid the domestic violence and child abuse allegations, despite production wanting to continue filming season 5. 

Additionally, due to Mortensen repeatedly calling DCFS on Paul, alleging abuse, both are now required to undergo psychological evaluations. 

When production on “Mormon Wives” resumes, it has not been decided what capacity, if any, Mortensen will be part of the show.


The Cinnabon Exits Collab With ‘The Bachelorette,’ ‘Mormon Wives’ Amid Taylor Frankie Paul Domestic Violence Allegations first appeared on The Blast

More from The Blast