Big Machine Rock Reveals ‘Big Plans’ To Revitalize The Sunset Strip

Big Machine Rock packed the Viper Room with young bands, overflow crowds and a clear mission: bring rock back to the Sunset Strip. The Big Machine Rock Reveals ‘Big Plans’ To Revitalize The Sunset Strip first appeared on The Blast

Big Machine Rock packed the Viper Room on Monday night with young bands, overflow crowds and a clear mission: bring rock back to the Sunset Strip. The label, known as BMR, showcased Ryan Perdz, 12 Gauge Trixie and Sludgemother at the storied West Hollywood club, speaking with Hollywood Fix before the show about their music and the label’s plans.

Big Machine Rock Sets Its Sights On The Sunset Strip

The event placed three rising acts inside one of Los Angeles’ most recognizable rock venues while giving each artist an opportunity to introduce a different sound, style, and stage presence to the crowd.

“From the BMR label and the Gebbia’s perspective, this is about more than putting on a great night of live rock music. There’s a real commitment to helping bring rock back to the forefront while showcasing rising star artists we genuinely believe in and giving them a platform to grow, perform, and build their careers,” David Gebbia told the Blast.

“These showcases are really just one part of the work the label is doing with each artist we sign. There’s an entire team and ecosystem behind them, from creative direction and content to styling, production, marketing, and live opportunities, all working together to develop these artists and help them reach the next level.”

The Label Has Bigger Plans For Sunset Boulevard

He added that the strip itself is part of the plan. “Sunset needs to be really revitalized,” he said. The label has taken space in two buildings on Sunset Boulevard, including a penthouse. “We’re gonna do some live events out there. We got some big plans,” he said.

Demand ran high after a well-received show at the Whisky a Go Go a month or two earlier. “Everybody’s been blowing up my phone to come,” he said. “And we’re happy to accommodate them, but people might be waiting in line.”

Asked about a street party, he didn’t hesitate. “We’re completely down for it,” he said.

The combination of packed club shows, new spaces, and potential outdoor events points to an effort that extends beyond a single showcase. For BMR, the goal appears to be building a larger presence along the historic boulevard while creating recurring opportunities for its developing artists.

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Destiny Gebbia Calls Viper Room Showcase A ‘Dream Come True’

Destiny Gebbia, the label’s creative director, grew up in Los Angeles and called the night personal. “It’s been like a dream come true to finally see the Viper Room as an adult now,” she said.

Stylist Julia, who worked with 12 Gauge Trixie on a photo shoot the day before, said about 250 people were expected in the small room. “All the artists here are so insanely like talented and they perform so good,” she said. As for the label’s future, she said, “Hopefully signing more talented artists and more shows.”

Ryan Perdz Brings A Taste Of The 1990s

Ryan Perdz, making his Viper Room debut, promised volume and a nod to the 1990s. “It’s going to be loud. Going to do a Nirvana cover, too,” he said. He picked “Territorial Pissings” and played a Kurt Cobain model Fender Jaguar for the set.

He shrugged off any nerves. “Not really nervous or anything. I mean, we play at the Whisky,” he said. “I’m not buying super expensive guitars, but I have Fender Strats. I like Fender. I’m a Fender guy.”

Perdz will head out on an acoustic tour in about a month. “Acoustic tour. So, be there,” he said. “My band will be with me.”

The upcoming tour will give Perdz a chance to present his music in a more stripped-down setting after bringing a loud, Nirvana-inspired performance to the Viper Room stage.

12 Gauge Trixie Celebrates A New Single And Legendary Stage

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12 Gauge Trixie, also playing the club for the first time, came promoting its new single “Across the Jetty.” The band’s singer was quick to praise the bill. “I can’t wait to play with Sludgemother. Oh my god, they’re so good. I love them,” she said. “It’s a tiny room. There’s a lot of legends that have played there. I’m like stoked to be able to stand on the same stage.”

She described the set simply: “Honestly, just straight rocking out.”

Her stage look drew on a classic. “The stylist said that she was like going for a little Stevie Nicks kind of vibe,” she said. She also thanked the label. “Thank you so much, BMR, for all this opportunity,” she said.

The band’s guitarist credited Michael Jackson’s longtime guitarist Jennifer Batten. “She’s the one that inspired me to play,” she said.

On Perdz’s Nirvana cover, one member said, “Nirvana’s legendary. He’s got the voice for it. He’s got the band for it. So, they’re going to kill it.”

The group insisted it gets along. “We’re all best friends,” one said. Another added, “Unless we’re on the road, sometimes we can like get agitated with each other.” The band’s excitement about sharing the bill reflected the collaborative atmosphere surrounding the showcase, even as each act arrived with its own influences and identity.

Sludgemother Debuts Brand-New Material

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Sludgemother used the night to debut unreleased material. “We just finished recording last week,” a member said. “We are playing through the songs for the first time ever tonight.”

One guitarist, a veteran of the room, called the Viper his last stop. “I’ve played a bunch of different bands, but this is like my final resting place,” he said. “We will be buried here.”

Asked what to expect, the band answered in turns: “Loud, angry,” “intense,” “crazy.”

For newcomers, one member pointed to the song “Pig.” “I personally feel like Pig because it’s grungy,” he said.

By using the showcase to test newly recorded songs in front of a live audience, Sludgemother helped close the night with another sign of what BMR wants to build on the Sunset Strip: new music, emerging talent and unapologetically loud performances.

The Big Machine Rock Reveals ‘Big Plans’ To Revitalize The Sunset Strip first appeared on The Blast