Fabio Revisits His Iconic Past With Brand Reunion

Fabio has reunited with a brand from his past for a new exciting project that aligns with his thoughts of constantly reinventing himself. The Fabio Revisits His Iconic Past With Brand Reunion first appeared on The Blast

Best known for being on iconic romance book covers in the 80s and 90s, as well as being in the “I Can’t Believe It’s Not Butter!” commercials, Fabio is lending a hand to help an old friend. 

TUBZ, the face of “I Can’t Believe It’s Not Butter!,” has branched out to write a self-help book titled, “Lifting the Lid: The T.U.B.Z. Method for Unlocking Your Full Potential.” Fabio jumped in to help his old friend out by sharing a personal story in the foreword of the book. 

Fabio had some time to sit down with The Blast to chat about the book, why he felt now was the time to reunite with TUBZ and “I Can’t Believe It’s Not Butter!,” as well as how important it is to him to constantly reinvent himself. 

Fabio Felt Now Was The Right Time To Reunite With ‘I Can’t Believe It’s Not Butter!’

During the 90s, TUBZ and Fabio were besties. And now, years later, they’re reuniting to celebrate TUBZ new book. You might be asking why TUBZ decided to write a self-help book, and the answer is actually simple – he learned to love himself and lift his lid without any shame.

“For a while, I wasn’t just forgotten, but nearly invisible,” TUBZ said, according to a press release sent to The Blast. “Behind the milk carton and that forgotten old jar of capers with the peeling label, I could have stayed back there feeling sorry for myself. But in the dark, I finally stopped asking why nobody was reaching for me and started asking a different question: what if it was something in me? This book is my unfiltered truth, and an invitation for everyone else to share theirs.” 

‘The Brand Is Like Family’

Fabio told The Blast that the “brand is like family” so the time was right for a blast from the past collaboration with them. 

“We started in 1994 and have been around the world. We shot a commercial, and always a great time with the brand and especially because I never take myself too seriously because you can’t take yourself too serious in life, right?” Fabio told The Blast. “It was a perfect fit because it was always like tongue in cheek and let’s have some fun, and they bring out a great product.”

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Fabio Is Constantly Reinventing Himself

Spanning many generations with iconic moments, Fabio is no stranger to reinventing himself to continue to evolve.

“I’m telling you, you always have to evolve in life. It’s like when you’re 5 years old, you like certain things. When you’re 10, you like other things. So life is evolving always and it’s great. It’s good to change in life and discover yourself,” he told The Blast. “It’s also very important to live life day by day because I don’t believe crying over the past is going to resolve anything, so you’re not actually living in the present time. You’re not living in the moment and when you don’t live in the moment, you’re not creating anything for your future.” 

Fabio said that life is a growing process and with each day, you grow a little more. But if you don’t grow, “eventually life is gonna slap you so hard in the face” to force that growth.

“I don’t want that. I prefer to grow every year than not to grow for ten years,” he added. “And all that time, life is gonna hit you so hard that you have to grow in one year for ten, and that’s where people lose it.”

Writing The Foreword In TUBZ New Self-Help Book

Fabio was happy to write the foreword for TUBZ new self-help book. He said the book will help you strive to be the best version of yourself. 

“When you are the best of yourself, you are an original, and when you’re an original, you can be 100 percent yourself,” he said. “Otherwise, you’re just going to be a copy, and a copy is never as good as the original.” 

Part of the foreword reads, “In 1994, I became the spokesperson for ‘I Can’t Believe It’s Not Butter!’ It became an unforgettable part of my career and, over the years, part of American pop culture. So when I heard that TUBZ was writing a book, naturally I was curious.” 

He goes on to write how he’s not surprised that TUBZ had “something to say” and shared a little about what the book is all about. He concluded his two-page foreword by saying if he was not Fabio, “This is exactly the kind of book I would pick up.” 

The book is 75 pages of motivational and inspirational words and ideas. The book is currently available on Amazon.

What’s Next For Fabio?

Fabio, being a big believer in constantly evolving and changing, said he’s thinking about his next chapter and what he wants to do.

“I’m thinking about opening up a wellness center. Today, a lot of people have problems with sciatic nerve,” he said. “So open up a total wellness center, not only for the outside, for the face or the body, but also for the nervous system, muscles, spine, bones. A total wellness center for your entire body.” 

He also shared, “I’m probably gonna have a big TV show next year,” but couldn’t say anymore on that topic just yet.

The Fabio Revisits His Iconic Past With Brand Reunion first appeared on The Blast