Jennifer Lopez may be using fashion to reclaim control of her public image following her divorce from Ben Affleck. The Jennifer Lopez’s Ex-Publicist Spills The Truth Behind Her Revealing Post-Divorce Looks first appeared on The Blast

Jennifer Lopez may be using fashion to reclaim control of her public image following her divorce from Ben Affleck, according to a former member of her team. A Daily Mail columnist who identified himself as Lopez’s publicist during the original Bennifer breakup in 2004 argued that her recent revealing outfits are not simply about attracting attention. Instead, the writer believes they form part of a calculated effort to shift the conversation away from her romantic history and place the focus firmly back on the JLo brand.

Jennifer Lopez’s Former Publicist Weighs In On Her Image

Lopez was recently photographed heading to a workout in Santa Monica while wearing a small sports bra that highlighted her figure. The 57-year-old singer and actress has also been sharing photographs from an Italian trip with her 18-year-old twins, including several images featuring fitted and plunging outfits.

While some observers might view the photographs as simple vacation content or displays of confidence, Daily Mail writer Rob Shuter argued that Lopez has always understood how to use her appearance as part of her celebrity image.

“Jennifer understands the celebrity machine better than almost anyone,” a Hollywood manager allegedly told the columnist when he began working with Lopez. “And she knows her body is one of the most powerful assets of the JLo brand.”

Shuter claimed his time working for Lopez gave him firsthand knowledge of how she approached fame, media attention and difficult moments in her personal life.

Writer Believes Jennifer Lopez Is ‘Taking Back The Narrative’

Lopez and Affleck rekindled their romance nearly two decades after ending their first engagement, marrying in Las Vegas in July 2022. Their reunion generated enormous attention and once again made Bennifer a defining part of Lopez’s public narrative. However, their marriage ended in divorce after approximately two years.

Rob Shuter argued that Lopez’s recent fashion choices communicate independence rather than heartbreak. “It would be easy to dismiss all this as vanity, but that would completely miss what makes Jennifer so fascinating,” Shuter stated. “She is taking back the narrative.”

A friend of Lopez reportedly offered a similar interpretation of her post-divorce image. “After Ben, she wanted the story to become JLo again,” the source claimed.

• Ben Affleck is reportedly stepping up to support Jennifer Lopez as the exes fall back into their “old dynamic” amid her demanding workload.
• Lopez has reportedly established a set of “non-negotiable rules” for potential suitors and refuses to continue giving men second chances.
• After their marriage failed to work out, Lopez and Affleck have reportedly settled into a close friendship.
• Two years after divorcing Affleck, Lopez opened up about breakups and the lessons she has learned from them.

JLo Reportedly Lands Another Lucrative Fashion Deal

The attention surrounding Lopez’s appearance comes as she reportedly prepares for another major professional push. The Daily Mail recently claimed that the entertainer signed a deal worth approximately $20 million to become a new face of Dolce & Gabbana. Neither Lopez nor the fashion house has publicly confirmed the reported value of the agreement.

Lopez already has a visible relationship with the Italian luxury brand. She performed at Dolce & Gabbana’s Alta Moda event in Taormina, Sicily, in July while wearing several custom designs. Dolce & Gabbana described the appearance as a special concert event featuring custom creations from the fashion house.

Jennifer Lopez Has Several Projects In Development

Lopez’s schedule also includes multiple entertainment projects. She is attached to star in Netflix’s upcoming psychological thriller “The Last Mrs. Parrish,” directed by Robert Zemeckis. The movie is based on the bestselling novel by Liv Constantine and follows a con artist who inserts herself into the life of a wealthy married couple.

Lopez is also planning an international tour and a project connected to her recent Las Vegas residency. Her “Up All Night Live in Las Vegas” residency began in December 2025 and continued through March 2026 at The Colosseum at Caesars Palace. The engagement marked her return to the Las Vegas Strip following her previous “All I Have” residency, which ran from 2016 to 2018.

Caesars Entertainment previously reported that the earlier residency included 120 performances and grossed more than $100 million.

Insider Claims The Singer ‘Doesn’t Know How To Stop’

Although Lopez appears to be maintaining control of her career, Shuter questioned whether her relentless work ethic could eventually become a concern. “She doesn’t know how to stop,” an insider close to Lopez claimed. “When Jennifer is happy, she works. When she’s unhappy, she works even harder. Work is where she feels safe because work is something she can control.”

Lopez has previously discussed the physical consequences of pushing herself too hard. In fact, Lopez recalled working for 98 consecutive days during an especially demanding period of her career. She said her body eventually shut down and she was taken to a hospital after losing her vision and becoming unable to move, according to PEOPLE.

Former Publicist Questions Whether JLo Can Let Go

Shuter ultimately suggested that Lopez’s packed schedule and polished public appearances could represent her way of managing circumstances she cannot control. He pointed to her divorce, her children preparing for college, and the realities of aging as major life changes that cannot be handled like a movie release, concert tour, or advertising campaign.

In his view, Lopez’s recent photographs are less about revealing clothing and more about proving she remains firmly in charge of her life. However, he questioned whether continuing to work, perform, and secure major deals is the only way for the entertainer to demonstrate her strength.

Lopez has not responded publicly to the columnist’s interpretation of her recent appearances or his concerns about her workload.

The Jennifer Lopez’s Ex-Publicist Spills The Truth Behind Her Revealing Post-Divorce Looks first appeared on The Blast