Martha Stewart's viral MAC Cosmetics campaign had people reaching for their nude lipstick and clutching their pearls. The Martha Stewart Reveals What Inspired Her Viral ‘In The Nude’ MAC Ad first appeared on The Blast
Martha Stewart‘s viral MAC Cosmetics campaign had people reaching for their nude lipstick and clutching their pearls, but it turns out the sultry concept may have come straight from the lifestyle queen herself. In a new interview, Stewart revealed that she might have been channeling Kim Basinger’s famously seductive performance in “9½ Weeks” while creating the steamy ad.
The businesswoman also made it clear that when something provocative appears on her personal Instagram account, there is a good chance she was the mastermind behind it.
Martha Stewart Says The Steamy MAC Concept Was Her Idea
Stewart was asked whether her MAC lipstick campaign, which featured her biting into a strawberry and licking honey, was inspired by Basinger’s performance in the 1986 erotic drama “9½ Weeks.” “I love that movie. I might have been thinking of that,” Stewart told AARP The Magazine.
When the interviewer followed up by asking whether the commercial had been her idea, Stewart did not hesitate. “Of course!” she declared.
Although Stewart has people who help her with social media, she explained that the content shared through her personal Instagram account largely reflects her own ideas. That means the ad’s flirty food choices, intimate close-ups and suggestive tone were not simply handed to Stewart by an advertising team. The 85-year-old was seemingly in on the joke and knew exactly how much attention the video would generate.
She managed to turn strawberries, honey, and nude lipstick into a perfectly polished thirst trap without abandoning the elegant aesthetic that has defined her brand for decades.
The Lifestyle Queen Asked What Gets Her ‘In The Nude’
The “I Only Wear MAC” campaign arrived in January 2025 as part of the cosmetics company’s promotion for its revamped collection of nude lip products. In the ASMR-style video, Stewart appeared in her kitchen wearing a silky pink robe. Her blonde hair was styled in voluminous curls, while her makeup featured glowing skin and a nude lip.
Stewart opened the clip by asking, “What gets me in the nude?” She then proceeded to taste strawberries, honey, and pomegranate while speaking softly into the microphone.
The businesswoman also sharpened a lip pencil near the microphone and commented on how smoothly it applied. After smelling one of the brand’s lipsticks, she noted its vanilla scent.
The campaign prominently featured MAC’s Fleshpot lipstick, a peachy beige shade that originally gained popularity during the early 2000s. The color returned as part of the brand’s Nudes collection, which featured 20 shades ranging from silky matte formulas to shiny sheer finishes.
Stewart ended the spot by introducing herself and declaring that she only wears MAC, delivering the line in the same hushed tone used throughout the suggestive video.
- Martha Stewart reportedly dethroned rival Meghan Markle as Netflix’s new queen, with the lifestyle mogul being praised as “the perfect partner.”
- Stewart also slammed her “jerk” ex-husband, claiming he treated her like “a castaway” during their marriage.
- The lifestyle icon later opened up about what she wants in a man, admitting that being “very rich helps even more.”
- Meanwhile, Stewart looked decades younger in a new campaign that saw the 84-year-old rocking a pair of skinny jeans.
Fans Declared Martha Stewart Was In Her ‘Thirst Trap Era’
The internet quickly had plenty to say about Stewart’s latest beauty moment. “Martha is in her thirst trap era,” one social media user commented. Another admirer wrote, “May I be this hot always.”
Her thirst trap era began gaining serious attention in 2020 after she posted a sultry poolside selfie. Instead of brushing off the response, Stewart embraced it and continued sharing glamorous photographs that showed a different side of the longtime television personality.
MAC leaned into that image when discussing its campaign. The company said the “I Only Wear MAC” project was intended to celebrate self-expression, individuality, and people who challenge traditional beauty standards.
Martha Stewart Is Still Running Her Own Instagram Show
Stewart may have help maintaining her digital presence, but she is not handing over complete creative control. During her AARP interview, she revealed that she follows whatever catches her interest rather than sticking to one carefully curated corner of social media.
“I scroll through things that interest me,” she explained. “I like to see what’s doing in cooking, what’s doing in gardening, in pruning bushes and trees. I like extraordinary things and performances. I like to see geniuses at work. It’s very random, what I follow.”
That curiosity has helped Stewart remain relevant to audiences who were not even born when “Martha Stewart Living” first hit newsstands.
AARP named Stewart its top influencer over 50 for its October and November 2026 issue, highlighting how successfully she has carried her lifestyle empire from television and print into the social media era.
Stewart maintains both a branded account and her more personal @marthastewart48 page. According to her, followers of the personal account are largely getting the real Martha, whether she is sharing farm life, beauty looks or another photo designed to get the internet talking.
Martha Stewart Has Added Matchmaker To Her Résumé
Stewart’s online adventures are not limited to beauty campaigns and viral selfies. She has apparently started playing matchmaker, too. The entrepreneur recently shared a post featuring her car repairman, Mike Keane, and her 8-year-old chow chow, Emperor Han. She called it “Two hunks looking for mates.”
Stewart explained that Keane lives nearby and regularly comes over to visit her horses and dogs. The photograph showed him sitting on the floor beside Emperor Han, creating what Stewart apparently considered the perfect dating advertisement for both man and dog.
The response did not disappoint. Women from around the world reportedly flooded the comments, helping the post attract approximately 560 responses and nearly one million views.
Whether she is helping a neighbor find love, showing off a lipstick or borrowing inspiration from one of cinema’s steamiest movies, Stewart clearly understands the assignment.
The Martha Stewart Reveals What Inspired Her Viral ‘In The Nude’ MAC Ad first appeared on The Blast
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